My SEO specialist Jason today uncovered a sort of inefficiency in the way Flickr’s tags only search works. Maybe someone else has seen this first, but I’m giving him full credit until proven otherwise.
Try this fun little experiment: Find a picture that is tagged as “New York”, that is the whole phrase and not smooshed together like “NewYork” or separated like 2 tags “New” and “York”. Now search that user’s photostream for tags only and use “new… Read More
A coworker wanting to learn more about some of the basics of paid search advertising asked me to explain a few terms, such as CPC, CPA, CPL, Conversion Rate, and ROI. I thought my response might be of help to others who wanted to know some of these things as well…
CPC = Cost-Per-Click
CPA = Cost-Per-Acquisition (we call this CPL, Cost-Per-Lead, for our purposes, in any case it’s the cost per “conversion”, but CPC is already… Read More
So obviously recent events has me thinking more about Mahalo and their proposed model of organizing information. It’s spectacularly flawed not just in scalability, but in it’s core concept. Consider the following:
With the Mahalo model a given result is created by an editor. It is up to that editor, or group of editors, to be the sole decision maker in what businesses get exposure. You have to wonder how they will make this decision or gather their pool of… Read More
Google claimed that “Google Bombing” was over, but it appears Colbert has lit the fuse again somehow. Read about the history and downfall of Google Bombing here. Well Colbert set out to Google Bomb himself to the top of the results for “Greatest Living American“, which today he accomplished (1 day!), but upon examination he seems to have defied what Google said they did to prevent it as the phrase appears no where on the homepage… Read More
