I think many internet marketers these days are high. That is to say, I think they are riding this wave of elation and euphoria while they ignore their responsibilities. Their drug of choice? … Social Media.
I mean to say this in the kindest sense, both to marketers and Social Media itself. Social Media has changed everything. It’s given us a channel that provides immediate and unfiltered observation and communication with our target audiences. Heck, it’s blown apart the concept… Read More
Recently I was online seeking a specific product at Walmart to festoon my house for the holidays. Last year during the post holiday clearances we came across some pretty cool icicle style star lights. We grabbed 3 boxes and stowed them away for use this year. After doing some measurements recently we realized we’re going to need a couple more boxes. I found the product on Walmart’s website, except the price was jacked up to some astronomical price, $60 for… Read More
Full Sail University, a top media and entertainment college, is now offering both an Internet Marketing Bachelor’s Degree and Internet Marketing Master’s Degree. These are both accelerated curriculum online degrees which leverage the same custom and unique learning management system that has made Full Sail’s Entertainment Business Master’s and Bachelors degrees a success as well as their Education Media Design and Technology Master’s degree. This LMS features heavily the video… Read More
We’re looking to add another paid search specialist to our marketing team at Full Sail. The ideal candidate would be someone with a year or 2 of direct hands on experience with managing PPC accounts in Google AdWords, Yahoo Search Marketing and MSN AdCenter. You would be working with a team of other talented search marketers in a very creative and fun environment but with an emphasis put on delivering results.
Full Sail is an incredible place to… Read More
A coworker wanting to learn more about some of the basics of paid search advertising asked me to explain a few terms, such as CPC, CPA, CPL, Conversion Rate, and ROI. I thought my response might be of help to others who wanted to know some of these things as well…
CPC = Cost-Per-Click
CPA = Cost-Per-Acquisition (we call this CPL, Cost-Per-Lead, for our purposes, in any case it’s the cost per “conversion”, but CPC is already… Read More
