I always feel privileged to work for such a solid educational organization as Full Sail University. We’ve been doing a lot of great things these last few years, growing in new directions and establishing a great reputation here at home in the Central Florida area and all across the nation (and globe really.) I’m always impressed at how we handle this growth from a branding perspective. If you live in the Orlando, Winter Park, Longwood and surrounding Central… Read More
A coworker wanting to learn more about some of the basics of paid search advertising asked me to explain a few terms, such as CPC, CPA, CPL, Conversion Rate, and ROI. I thought my response might be of help to others who wanted to know some of these things as well…
CPC = Cost-Per-Click
CPA = Cost-Per-Acquisition (we call this CPL, Cost-Per-Lead, for our purposes, in any case it’s the cost per “conversion”, but CPC is already… Read More
My friend Mike pointed this out to me. He was watching a Truth commercial and saw for a moment on screen the phrase “whadafxup”. It’s also the domain for their accompanying site and pretty much the focal point of their current anti-smoking campaign aimed at teens. Now, I have to ask, whudafxup with that? So the tobacco companies have to hand over money to the government which we then dole out to this Truth group and they use… Read More
