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Posted by Terry Howard @ 4/19/2007  
Everyone is giving Will Ferrell kudos for embracing viral video with his short The Landlord, but honestly it looks like whoever is behind this from technical/marketing standpoint has missed the boat entirely. When you go to the originating site the video is slow and choppy at times, a poor enough experience that I just left after a short bit. They are well aware of this, the top of the page is emblazoned with the following message: "Way too many people are blowing off work to look at our videos.
If the videos are slow or missing, your boss wants you to go back to work and try later!". You should have put the standard under construction animated gif up there while you were at it.
So no biggie, it's a viral video, I thought. I'll just check it out at one of the dozens of other places it's sure to be hosted. I searched The Google and immediately found a result from the tried and true YouTube. Except I get hit with this message: "This video is no longer available due to a copyright claim by Funny or Die, Inc."
Funny or Die, Inc, you are morons. It's a viral video, you WANT people to share this, you want it hosted on every social network in the land, embedded on every blog, solen and copied a million times over. What you have done is severely limited your exposure not just now, but down the line, and placed the point of delivery on one obviously overstrained system. Not smart at all.Labels: marketing, video, viral
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