By sheer will and authority I own Frankenbits. It doesn’t matter if it makes sense or not, or if you are familiar with Frankenbits, the fact remains, I own it. Sure, I may be going out on a limb, claiming to be master of all that is Frankenbits, but I feel confident in my standing in the Frankenbits community. I have put a lot of thought into this thing we call Frankenbits, and have come to the realization that I… Read More
We’re looking to add another paid search specialist to our marketing team at Full Sail. The ideal candidate would be someone with a year or 2 of direct hands on experience with managing PPC accounts in Google AdWords, Yahoo Search Marketing and MSN AdCenter. You would be working with a team of other talented search marketers in a very creative and fun environment but with an emphasis put on delivering results.
Full Sail is an incredible place to… Read More
A coworker wanting to learn more about some of the basics of paid search advertising asked me to explain a few terms, such as CPC, CPA, CPL, Conversion Rate, and ROI. I thought my response might be of help to others who wanted to know some of these things as well…
CPC = Cost-Per-Click
CPA = Cost-Per-Acquisition (we call this CPL, Cost-Per-Lead, for our purposes, in any case it’s the cost per “conversion”, but CPC is already… Read More
I learned about Gooruze, a new social network for online marketers, from Andy Beal’s Marketing Pilgrim blog. Andy is partnering with this venture and the public launch of the site was earlier this week. It is such a good idea initially, it’s like the incredibly useful and addictive Sphinn (Danny Sullivan’s Digg style news site for marketers) but one step beyond and towards the FaceBook model.
So I jumped right on board when I… Read More
My friend Mike pointed this out to me. He was watching a Truth commercial and saw for a moment on screen the phrase “whadafxup”. It’s also the domain for their accompanying site and pretty much the focal point of their current anti-smoking campaign aimed at teens. Now, I have to ask, whudafxup with that? So the tobacco companies have to hand over money to the government which we then dole out to this Truth group and they use… Read More
