Terry Howard

Full Sail University, a top media and entertainment college, is now offering both an Internet Marketing Bachelor’s Degree and Internet Marketing Master’s Degree. These are both accelerated curriculum online degrees which leverage the same custom and unique learning management system that has made Full Sail’s Entertainment Business Master’s and Bachelors degrees a success as well as their Education Media Design and Technology Master’s degree. This LMS features heavily the video conferencing technology built in to the MacBook Pros students receive to provide human interaction between instructors and classmates.

The degree themselves focus on core topics such as Social Media Optimization, Search Engine Optimization and Affiliate Marketing at the Bachelor level, and Internet Public Relations, Internet Consumer Behavior and Web Metrics and Analysis at the Master’s level, among other items.

Since I am, in fact, involved in the Internet Marketing for Full Sail University, I feel of course I need to make that clear, but I also feel that it gives me a unique insight on the degrees.  When our academic teams began writing these degrees they asked myself and other players in our marketing department what are some things an internet marketer needs to know.  I think I ended up delivering them a list of 2 pages of of 10 pt type topics, ranging from specifics like server headers to broader topics like PPC management and marketing campaign budgeting. Every topic I could pour out of my brain was included in the final curriculum plus some.  These guys got these degrees right, and you will learn a well rounded marketing education that puts you on the cutting edge of effective techniques.  I think the important thing to understand is these are not solely SEO degrees or PPC degrees. These are internet marketing degrees, they teach the core fundamentals about marketing and how they relate to online advertising and new media marketing. There are definitely some specifics on techniques for SEO, PPC and the like, and Full Sail is uniquely experienced in adapting curriculum, even mid-course, to the changing industries they provide education in. If you think internet marketing is a moving target technology wise, try game design or web design, in which Full Sail University also manages to keep students current.

Definitely go check out these internet marketing degrees whether you are a young buck out there looking to legitimize your career path or give focus and direction by learning marketing fundamentals, or you are a traditional marketing maven who needs to learn how to grab hold of the new media out there to drive your campaigns to new heights.