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Terry Howard Orlando, Florida |
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Tech Reporters Just Don't Understand |
Posted by Terry Howard @ 9/23/2006 
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| Photo taken from Engadget. Let me know guys if you don't want it up! |
In the September 18, 2006 issue of Television Week, Daisy Whitney writes:
"Apple CEO Steve Jobs took a step last week to lure television viewers back to the same living room sets he freed them from when he introduced the video iPod last year."
When the Video iPod first came out a lot of the press centered around how tough a sell it was going to be the get people to like the idea of viewing video on tiny little screen. Even after the product became a success, the question of how the small screen could compete against the coming wave of lower cost large format HD sets. I have to wonder if these writers ever even went to the Apple site much less use the item. It has video patch cables to plug it to pretty much ANY television and view your videos there. The only time anyone would ever need to actually view something on the screen would be to show off photos and little videos of your kids or something, or when on a plane, bus, long car ride, waiting room, wherever. But when you come home you can plop the thing right down into a cradle on the entertainment center and watch the latest video podcasts of Homestar Runner or thousands of others you can find for free in the Apple Music Store, or some TV shows or a movie you downloaded. You pretty much can have what the iTV will have now with the Video iPod, except for one big exception, well 2, the new iTV interface looks incredible!
No, the big exception is completely wireless networking. You have to sync your iPod and then connect it to the television before getting any of that great digital content to the living room. The new iTV appliance just has to hook to the power outlet and into an input on your TV, and through the magic voodoo that goes on in WiFi the machine can access anything on your computer and anything on the internet! Yes, that's right, the internet. The same article from Television Week fails to understand that point either:
"ITV, however, is unlikely to revolutionize TV viewing the way the iPod did, which set off seismic changes in the television industry. That's partly because iTV for now is simply another iTunes screen-in addition to the computer or the iPod-because the device will play only content accessed via iTunes, rather than all Internet video."
It will? Who told you that? I don't remember anyone on the stage at the special announcement in which iTV was previewed saying anything to the effect of what content it would not be playing. In fact, they clearly showed how you can view current and upcoming movie trailers from Quicktime.com. One would only have to assume that you will be able to view the Apple Music Store to download whatever songs, movies or tv shows you please from your couch. It's 2 computers connected to the network, if you have one of those connected online, then both can access it. The iTV will be internet ready by definition. Even if viewing YouTube or other web content isn't built in at release, there will be plug-ins and small apps created by the independent software community that well let you do whatever. iPhoto doesn't come with the ability to upload to a Flickr account seamlessly, but FlickrExport adds that functionality. Rest assured, you will be doing all kinds of cool stuff with an iTV.
This is what Apple's goal is, to make the media you own and the services and content available via the internet ubiquitous across your viewing devices, whether it be workstation, portable, or recreational.