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Terry Howard Orlando, Florida |
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CFLFR on ROI Revolution |
Posted by Terry Howard @ 9/22/2006 
At Central Florida Fishing Report we have been doing exactly that for the printed business card campaign and other offline efforts, so I wrote up our story about how we've been successfully using it to gauge response and conversion on the site in regards to our offline efforts. Not only did we get a post, but they gave me and the wifey a free dinner out! Now that's how you run a blog! :)
Go read the blog post about how CFLFR uses Google Analytics to track offline marketing efforts for yourself, and if you're using or plan on using Google Analytics for your own sites, I highly recommend subscribing to ROI Revolution's feed, (or bookmark it, but that is so 2005!) Related Link